Challenging the Dutch Market

The goal was to increase the number of subscriber registrations on Mobster’s mobile content site. To this end, traffic had to be first driven to Mobster’s site, followed by subscriber registration for a range of exciting content, such as games, ringtones, wallpapers and ringbacks. The first step was to test
• traffic, drawing on DMG’s volume Dutch inventory. This process assured that the optimal media blend would be allocated for the Mobster campaign.
• The campaign was targeted at all mobile devices, and appeared on WAP traffic.
• Traffiliate Tracking Pixel was applied to all Mobster Mobile Content Ads, ensuring effective campaign monitoring, measurement and performance analysis. Close cooperation with Mobster enabled the creation of an optimal conversion funnel. From campaign strategy to messaging, from content and design of creative material to the user interaction, DMG aimed at activating actionable content for high response and CTR.
Traffiliate, DMG’s powerful unique proprietary optimization platform for advanced campaign performance tracking enabled up-to the-minute visibility, measurement, evaluation and optimization of each click, creative, landing page and campaign. Unified reports based on aggregated data from all media sites and applications were consolidated into a single picture. The comprehensive campaign analysis made it easy to assess campaign effectiveness and measurable profits. The subscriber clicks on the banner while browsing the internet via a mobile handset. The subscriber is redirected to the Mobster mobile subscription page. The intuitive registration page has a list presentation of content that immediately indicates the variety of attractive choices.