At DMG, the next milestone better be better than the last.
This means a view of both the forest and the trees: the big picture,
translated into KPI and ROI, and technology platforms delivering
granular details and reports for advertisers and publishers.
Powering it all is the adrenalin of DMG teams whose obsession with
measurable optimization has become our trademark.
Post-Click Management and Optimization Platform
DMG’s sophisticated management platform enables the simplified control and optimization of advertising campaigns on multiple exchanges and media sources from a single location. The platform delivers fast, comprehensive control and visibility over the whole campaign - from impression to conversion - dramatically increasing profitability for both advertisers and publishers, while streamlining the entire process.
Benefits
- Increases conversion rates and value significantly
- Matches multiple landing pages with numerous user profiles
- Serves up the best-performing landing page for every user profile
- Delivers Lifetime value (LTV) prediction capabilities
- Provides unified reporting for insights and analysis
- Easy to use; Almost no integration required
One-of-a-Kind Technology for Visibility and Control
of Mobile Campaigns
DMG’s Traffiliate for Mobile is a powerful optimization platform for advanced mobile campaign performance tracking. Enabling real-time visibility, measurement, evaluation and optimization of the entire value chain,
the system provides a complete campaign picture and extensive targeting capabilities. Allowing a focus on best-performing channels for maximum ROI, Traffiliate for Mobile monitors and handles a wide range of parameters, including: Carriers, OS, Device Make and Model, Publishers, Geo, Browser, WiFi, etc.
Benefits
- Advanced conversion tracking
- Aggregation and management of multiple traffic sources and platforms
- Granular targeting
- Unified reporting
- Real-time ROI-driven optimization
Advanced Tag Management Platform
Conversion Tracking and Attribution System
DMG’s broad-based tracking and attribution system enhances campaign optimization, improves accuracy, and simplifies the integration and management of campaigns.
Through tracking of conversions and lifetime value, the platform enables smart decision-making and budget allocations.
Benefits
- Simplifies management and control
- Streamlines and shortens tag implementation
- Enables diverse integration - by token, server-to-server, server-to-image
- Enhances accuracy of attribution of conversion to pixel
- Updates multiple platforms and optimization systems via single pixel
- Provides improved reports, tracking, and debugging
- Allows selective conversion measurements
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