Account Manager - Is it for you?
Here’s a job that gets both your analytic and creative talents going. It’s demanding, but never boring!
You’re managing the online or mobile interactive accounts of advertisers or publishers. These clients are global, so you’ll be working with customers who speak different languages—with English as the common tongue.
Your goal is to successfully manage and control advertising campaigns. You aspire to achieve optimal bottom line results by analyzing sophisticated campaign data provided by advanced optimization tools. That’s your fast lane highway to constantly enhancing and expanding the campaign’s activities and budget.
In effect, your interaction with the computer is simultaneously a partnership with your client: an advertiser or publisher. You are viewed by them—and us--as a personal professional consultant.
The more you succeed in measurably meeting these goals, the more our customer succeeds. You become not only the valued partner for this campaign, but a trigger for additional ones, very often in new, exciting territories or for additional target audiences.
The Course of Action
Get ready to spend hours opposite the screen—you better be a computer geek. You’ll be fed reams of critical information, from clicks to conversions, covering the entire value chain. Our unique optimization platform will enable a thorough analysis of the campaign: what’s working where. You better be fascinated by facts!
But that’s just the beginning. You now get caught up in an obsession to make the facts better: to optimize the value chain through your own creative efforts. That means anything from dealing with the client’s creative materials, promotional offers, e-media placement, geographies or publishing properties, to simplifying the conversion process.
Best of all, you can get virtually instant gratification. Because you’re receiving measurable feedback all the time. If you see the conversion tunnel improving, you know you have gotten on to something.
The Constant Changes
The world of interactive advertising is constantly changing, adapting, progressing. You learn by reading blogs, keeping an eye on the competitors, following the trends not only in the industry, but also in the customer segments we service. In other words, you’re the type that’s always curious, always on the lookout for The Next Great Thing. (See where it got Steve Jobs!)
No, we don’t have a physical campus in the traditional sense, but we do offer the excitement of a campus spirit: interaction with smart, ambitious and simulating people, an atmosphere of constant challenges and learning, the satisfaction of both teamwork and individual out-of-the-box thinking.