As a general rule of thumb people are hungry for new information. However, when they are on the go they would probably prefer to spend just a couple of minutes watching a video on their phone rather than spending a half an hour scrolling through an article. This reality is leading to a tremendous rise in Video ads in general. As a result, digital video ads are now also growing further upwards with each passing quarter.
One industry that is taking note of this situation is the Gaming industry. Gaming brands spend an enormous amount of money on TV advertising, focusing on console games as well as on online games. Overall, the video games industry in US has spent $226.5 Million on TV commercials in the first five months of 2014 alone with predictions that digital advertising spending is expected to grow even faster. Compared to more traditional TV ads, digital video ads have a true edge for online gaming advertisers. The performance of digital ads is measurable, hence, it is not surprising that advertisers have shown readiness to invest more and more in online video ads.
Besides the ability to measure performance effectively, online game advertisers can benefit from highly targeted users, they can deliver different ads to different audience segments, re-target according to measuring tools, and increase brand awareness along the way. Constant improvement of tracking and optimization technology is allowing advertisers, more than ever before, to better understand and react efficiently to reach their loyal audiences and performance goals. The challenge for advertisers remains the same – catch and retain customers’ attention.
Do you have the right partner to get you the performance your campaign deserves?
For a video ad to truly stand out and reach its full potential in a highly competitive market, advertisers need access to the right technological tools and cross channel performance experience.
Rami Brusilovsky is Director of Media & Video at dmg