Gameloft was interested in generating large volumes of acquisitions across multiple territories for the games 'Assasins Creed' and 'Asphalt' while expanding their registered user base and scaling up mobile users from their mobile search campaigns.
Using Traffiliate for Mobile, dmg aggregated information from multiple platforms and traffic sources to gain visibility into downloads across media, markets, operating systems and phones. Based on the data, Gameloft designed customized localized banner ads for feature phone users in two major markets in South East Asia. Based on the results collected by Trafilliate, dmg continuously fine-tuned the campaign to continually raise the bar on campaign performance.
Downloads increased by 600% and conversion rates improved by 30%, in less than 4 weeks.
New Android Smartphone campaigns were subsequently added to the program in the US, Latam and Europe, improving results in over 11 countries.
Within 10 years Buongiorno has grown to become a global leader at the heart of the mobile internet revolution. In France where the competition in the mobile content industry is fierce the cost of media is relatively high, Boungiorno wanted to increase the quality of clicks to boost conversion rates, increasing ad effectiveness and profitability.
Using Traffiliate for Mobile, dmg aggregated information from multiple platforms and traffic sources to review all campaign parameters including publishers, creative, browser etc. Based on the results it was decided to exclude devices that bring low performing traffic from the campaign while adding new publishers to increase the quantity of high performing clicks.
In addition advanced user profiling and conversion tracking was used to automatically serve the landing page most likely to result in a conversion for every user in every campaign.
Conversion rate increased by 80% and amount of subscribers increased by 150%
Campaign expanded from two to four products
Successfully increased both revenues and profitability