publisher
advertiser
dmg delivers a complete package for global mobile advertising. Whether you are a brand seeking to make an impact on on-the-go audiences or a direct response advertiser who wishes to expand its mobile activities into additional countries we know how to make it happen.
With a vast network including billions of mobile users in over 190 countries and a range of 25 languages, we reach countless target groups across our high volume publisher network. With extensive experience in the mobile world and patented in-house technologies, dmg offers total control over a mobile campaign's value chain - from impression to conversion - to maximize the advertisers ROI.
Enabling mobile measurability and accountability, we optimize and fine-tune campaign performance and pay attention to each component; allowing to fully exploit the potential of any personal device, anytime, anywhere. Our unified reporting consolidates data from all media sources into a single actionable picture, facilitating the analysis of campaign effectiveness.
Clients
Case Study

Challenge

Gameloft was interested in generating large volumes of acquisitions across multiple territories for the games 'Assasins Creed' and 'Asphalt' while expanding their registered user base and scaling up mobile users from their mobile search campaigns.

Strategy and Solution

Using Traffiliate for Mobile, dmg aggregated information from multiple platforms and traffic sources to gain visibility into downloads across media, markets, operating systems and phones. Based on the data, Gameloft designed customized localized banner ads for feature phone users in two major markets in South East Asia. Based on the results collected by Trafilliate, dmg continuously fine-tuned the campaign to continually raise the bar on campaign performance.

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We are happy to partner with dmg to pioneer new optimization techniques and strategies to help maximize acquisitions and provide optimal results

Results

Downloads increased by 600% and conversion rates improved by 30%, in less than 4 weeks.

New Android Smartphone campaigns were subsequently added to the program in the US, Latam and Europe, improving results in over 11 countries.

Case Study

Challenge

Within 10 years Buongiorno has grown to become a global leader at the heart of the mobile internet revolution. In France where the competition in the mobile content industry is fierce the cost of media is relatively high, Boungiorno wanted to increase the quality of clicks to boost conversion rates, increasing ad effectiveness and profitability.



Strategy and Solution

Using Traffiliate for Mobile, dmg aggregated information from multiple platforms and traffic sources to review all campaign parameters including publishers, creative, browser etc. Based on the results it was decided to exclude devices that bring low performing traffic from the campaign while adding new publishers to increase the quantity of high performing clicks.

In addition advanced user profiling and conversion tracking was used to automatically serve the landing page most likely to result in a conversion for every user in every campaign.

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The combination of our ongoing collaboration - and the use of dmg's optimization platform, Traffiliate for Mobile - has maximized our bottom line

Results

Conversion rate increased by 80% and amount of subscribers increased by 150%

Campaign expanded from two to four products

Successfully increased both revenues and profitability

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