img_3225x1167_02
dmg’s what’s and how’s of dmexco 2016

dmg’s what’s and how’s of dmexco 2016

dmexco is one of the biggest industry events of the season, where marketers come to meet, discuss and mainly do business with leading advertisement companies and agencies.

dmg had a respectful representation at the conference with a beautiful booth and a team of advertising experts.

 

For the sake of those of you who couldn’t attend, or those who were a bit too dazed during the event, our team gathered a few interesting insights of the what’s and how’s that the industry is all buzzing about right now.

There were a few topics that were on everybody mind-  Content advertising, adblockers, programmatic and fraud.

 

The how– The show this year was the “programmatic show” seems that everyone is going programmatically and buying media is done mostly by RTB   –  bidding algorithms and engines.

It is unlikely you will find any stand at dmexco not talking about its programmatic identifications.

 

The what– quality advertisement. With ad blockers gaining more and more power and support by worldwide users, user experience is no longer an issue that can be ignored. During the conference “The Coalition for Better Ads” was announced, in a joint effort by the top tier advertising bodies. It’s main goal is to ensure ad quality and work towards ad standardization, that will keep users engaged and solve the diminishing pool of ad viewers.   Which brings us to the topic of Content Marketing AKA Native; The hot and buzzing trend in advertising.  Visitors to our booth were very interested in our content marketing option, and it sure was a frequently discussed topic. Seems that native marketing, in form of apps, and also video is definitely here to stay.

 

The who– Who is really watching my ads, or in other words: fraud. dmexco made it clear that in the ad industry now there is a zero tolerance approach to potential ad fraud and non-human traffic. When working with agencies and brand it is a must to make sure the traffic is 100% clean. In dmg, for example, we have internal tools to detect fraudulent activity and we are integrated with Forensiq which our booth visitors found very reassuring.

 

  Gil Wilder-Tekuzener is a Marketing Executive at dmg

Top of the post
Who’s Afraid of RTB?
Who’s Afraid of RTB?
RTB remains uncharted territory for many brands and publishers, although it’s been around for a few years. It puts together advertisers, publishers, agencies, ad networks, and exchanges and benefits them all. It’s the fastest and most efficient way to purchase digital inventory. That’s because it lets publishers use up more of their available ad space and allows advertisers to target users in a granular way. RTB offers advertisers a high volume of quality impressions and publishers unparalleled access to brands.
Your Cheat Sheet for the Upcoming Convention Season
Your Cheat Sheet for the Upcoming Convention Season
Convention season is coming up just as we’re all in the midst of planning and running our holiday advertising campaigns. What’s the best way to choose an event and make the most of it while you’re there? We’ve put together a list of the best strategies that we have adopted after attending hundreds of events in the past ten years.
Actually Enjoy the Holidays this Year by Planning Ahead
Actually Enjoy the Holidays this Year by Planning Ahead
The holiday season is coming up much faster than it seems, with Halloween just around the corner! Don't let that scare you, though. The good news is that "digital sales are expected to increase 25 percent" this season, according to a new report from PWC. And, DMG will make sure you're ready for the holidays with this refresher on planning your campaign for Fall-Winter 2016.
dmg's what’s and how’s of dmexco 2016
dmg's what’s and how’s of dmexco 2016
Our advertising experts just got back from one of the biggest industry events of the season -dmexco, and they’ve got some interesting insights to share with you. Here are our takes on the what’s and how’s of dmexco 2016….
Pokemon Go, Ads and the Future of Everything
Pokemon Go, Ads and the Future of Everything
Augmented reality is at the center of attention of the gaming industry’s primary players for a while now. In less than ten years, smartphones transformed gaming, and those who got in on it early in the game, are now reaping their huge profit. Here’s what Dalia Mountwitten, our VP client service, has to say about Augmented reality in general, and the Pokémon craze in specific.
Client Interview: Nordeus
Client Interview: Nordeus
gamescom is almost here! We are looking forward to celebrate the gaming industry at Europe’s biggest event for interactive games and entertainment. In light of the event we talked to Nordeus, the publisher of Top Eleven Football Manager, one of the most popular social sports video games.

Start Campaign

We Deliver Global Solutions for Smart Digital Advertising

Please complete the form. Our representative will contact you shortly.