There is no doubt that the APAC region is growing in terms of digital advertising, and companies are now moving their efforts to the Asia – Pacific region. According to eMarketer’s report – China will dominate the digital ad market, and Indonesia is expected to present the most impressive growth in ad spending. Testament to the confidence that major corporations have in this region is becoming more and more noticeable as companies such as Amazon take a long-term view on the Indian online market and spending 2 Billion USD, while Supersonic closed recently a 15 Million USD investment round dedicated to open offices in China, India and Japan.
There are several reasons why the APAC region is so tempting:
Based on current trends and projections, we are bound to see more companies setting up shop in the APAC region in the coming months and years. It seems all eyes are focused on this part of the world with good reason – Just like the sun, digital advertising rises in the east.
Tsur Shraibman & Boris Shurp are part of the Digital Marketing team at dmg.