The art of banner creation is dynamic, and is closely tied to the interests of the user. These interests change according to certain norms and global events that may have a significant impact on the user. For example, holidays and global celebrations can evoke a unique mood in a user’s state of mind and carry with them a huge amount of potential. To this special-event dedicated banners can provide a sophisticated solution that is based on the user’s interest, and can produce high CTRs if they are done right.
A major example is the upcoming 2014 FIFA World Cup in Brazil. This event brings with it many different kinds of creative opportunities to lead a campaign to major success.
The World Cup is a global event that creates significant public interest and excitement and it contains a history all of its own. This type of event may be a great fit for trivia IQ banners – Banners that essentially focus on the user’s knowledge and ask the users to “show off” their familiarity with what happens on the field, if you will.
National pride is also at play, and has a profound impact, as the World Cup is about national teams competing against each other.
Supporting and cheering on your favorite team online can easily be done with a click of a button and we can take advantage of this notion by featuring it in online ads as well.
We can also customize and localize certain ads to match the geography of the users.
The World Cup is an event that is based largely upon live viewing, and live streaming happens to be a major component of the online world. Player & video banners can touch upon the user’s desire to find good sources of live media, as well as to find event-related information.
Additionally, gaming banners, consisting of an interactive gaming experience, can entice soccer fans to partake in an active soccer experience, and can build up future interest in online gaming.
There are various verticals that can relate to the World Cup and have the potential to interest a large amount of users. Examples include live streaming, online gaming and mobile content. If the user reaches the offer type through a smart event-related flow, the conversion process can be maximized significantly.
As detailed above, the options are numerous and we at dmg are offering our clients to take advantage of the opportunity. Our experienced creative team can help drive engaged users to your campaigns too, by matching the best performing banners to your product and by creating event dedicated banners for your needs.
Nir Green is Creative Department Manager at dmg