This summer promises to be a hot one for soccer fans as all eyes are on Brazil. With the world cup set to kick off on June 12, things are about to heat up with your campaigns as well. This would be a good time for you to review your game plan. As an account manager working in the digital ad space, the key to achieving your goals is about being a good team player.
There are a number of factors to keep score of:
Both advertisers and publishers know the world cup is going to be the most talked about event via social media, mobile, as well as on websites and blogs focusing on sports, entertainment, and men’s interest. The type of ads that are expected to perform well include gaming, mobile content, sports drinks, as well as brands with customized ads that tie in to the World Cup.
The world cup is a global phenomenon that will be followed and watched closely by billions of people around the world. The ads and the publishers that will keep their audience engaged should see a boost in performance. As such, it’s important to keep the lines of communication between publishers, advertisers, and the creative team, as open as possible.
If you keep score of these factors then you can rack up and score some major points for your company and your partners.