Every gamer eagerly awaits the Fall: The weather’s getting cooler, the clothes thicker, the days get shorter – and every major gaming magazine and website festively declares: this fall is going to be insane for the gaming industry. And, most of the time they are spot on.
Video games, especially console and pc, have always been about October and November. For many years these two golden months are the best periods to be a gamer, and also the ones to save your money for. Every AAA (classification term used for games with the highest development budgets and levels of promotion) title is aiming for a big release during these months, and 2014 is shaping out to be the same: Call of Duty Advanced Warfare, Battlefield Hardline, Assassin’s Creed Unity, and many more – it’s all coming at you this fall. Well, almost all.
Some companies prefer to stay out of the fighting cage, and prefer to release their titles a little bit sooner. That’s probably why Bungie decided to release Destiny in September and Naughty Dog unleashed The Last of Us Remastered at the end of July.
So what about mobile gaming? Does this trend belong exclusively to the realms of console and pc games, or is it also being applied within the world of mobile gaming apps? While release dates are less common in comparison with their bigger console and pc brothers, a quick glance at the top games of iPhone and Android games of 2013 reveals a different picture. Mobile games are more equally distributed throughout the year. For example, while Gameloft’s mega hit Asphalt 8: Airborne was released in August, Frogmind’s BADLAND was released in April for the iPhone and in November for Android devices. ZeptoLab’s Cut the Rope 2 was released in December.
The more I looked for release dates patterns for mobile games, I did not find any. Developers seem to release their titles all year round. Therefore my suggestion to marketing managers is to try and find out as much as possible about expected launch dates of other mobile game titles. Look for a month with few releases to launch your own title and avoid those dates when mega hit blockbuster titles are due to come out.
Without a specific period consolidating many AAA mobile games, the time frame for a successful release is widespread as long as your finger is on the pulse. For mobile gamers, ‘Fall’ lasts all year long.
Want to know what the trends are in mobile gaming for 2014 – 2015?
Alon Shen is Mobile Apps Sales Manager At dmg