For over a decade online ad networks have been a part of the online landscape by relying on tried and tested formulas while simultaneously reinventing who they are and what they can offer. In recent years a multitude of market segments have been experiencing tremendous growth, including Mobile, Social, Video, and Apps. The ad networks have embraced these segments while maintaining their strong presence on traditional online search and display traffic sources.
As the industry continues to face exciting new opportunities and challenges, the big networks have grown, adapted, and restructured themselves. The dynamic and entrepreneurial spirit of the industry has kept us all on our toes along with our client expectations. A large roster of clients, big and small, relies on the services offered by ad networks. Some of the main advantages to using these services include professional assistance, better optimization techniques, valuable insights, and the potential to earn more revenue in the long run.
A major component of the full services being offered is the workforce itself. A highly educated workforce that is passionate about business, marketing, and technology trends. The need to create a symbiotic relationship between the different publishing and advertising partnerships that exists is taught so as to be understood by all.
Another element is associated with the ads themselves. Both standard and rich media sizes and formats will work effectively on an ever-growing number of websites, blogs, and other venues. Time and time again the right format will have a huge impact on the results that will be displayed.
Additionally, while a few years ago ad networks relied on a single exchange for traffic, nowadays major ad networks are associated with virtually all the big ad exchanges that dominate the industry. By combining these elements, by harnessing the power of technology, and by maintaining a forward thinking state of mind, the ad networks continue to monetize large quantities of traffic by synthesizing unique environments in which the right ad reaches the right audience.
While this formula, at its core, has remained the same, it’s been fine-tuned to keep the ad networks relevant. The next generation of ad networks is ready to take on the challenges of their second decade with new platforms, new venues, and new ideas. Most importantly, they are ready to continue to serve your needs.
Tsur Shraibman is Senior Account Manager at dmg