Who’s Afraid of RTB?
RTB remains uncharted territory for many brands and publishers, although it’s been around for a few years. It puts together advertisers, publishers, agencies, ad networks, and exchanges and benefits them all. It’s the fastest and most efficient way to purchase digital inventory.
Cracking Advertising on the Apple Watch
The Apple Watch brings new opportunities and challenges for advertising, here is what marketers should keep in mind when planning their strategy for the device.
GSMA Mobile Economy Report Highlights
The GSMA released an in-depth report about Mobile economy, we highlighted some key predictions from the report that are relevant to the digital advertising industry.
Social Advertising – What We Expect to Happen in 2015
What does the coming year hold for Social Advertising? here are our predictions.
Display Advertising – What We Expect to Happen in 2015
What does the coming year hold for Display Advertising? here are our predictions.
Enter The Millennials
They don't click on banner ads and don’t open mass emails. They abandon established public networks and step away from public forum. They are a Marketing obstacle.
Facebook’s “Lookalike” Is Quite Unique
Now when clients ask you why they should advertise on Facebook, you will have a great answer for them.
Are You Game For Video?
The meteoric rise of digital video ads will surely be a hot topic when talking game promotion. Rami Brusilovsky, Director of Video, shares his insights about the impact of digital video ads and their performance benefits.
What’s Next For Yahoo?
Yahoo acquired a company that has become one of the most significant players in app advertising and analytics. Where do you go from here?