dmg’s what’s and how’s of dmexco 2016
Our advertising experts just got back from one of the biggest industry events of the season -dmexco, and they’ve got some interesting insights to share with you. Here are our takes on the what’s and how’s of dmexco 2016….
Client Interview: Nordeus
gamescom is almost here! We are looking forward to celebrate the gaming industry at Europe’s biggest event for interactive games and entertainment. In light of the event we talked to Nordeus, the publisher of Top Eleven Football Manager, one of the most popular social sports video games.
Keeping Up with a Constantly Changing Industry- Interview with dmg’s CTO Tal Cohen
Our industry is part of an ever-developing technological environment that is becoming increasingly complex all the time. We couldn't think of a better person than our own CTO, Tal Cohen, to talk to us about the vision and challenges in a technology led environment.
F8 – Facebook Talks Advertising Technology
How the announcements at Facebook's yearly conference will affect the digital advertising industry and how it impacts their long term strategy.
5 Insights From dmexco 2014
Our team spent two extraordinary and fruitful days at dmexco. This seems like the perfect opportunity to share 5 insights from the conference.
Eyes To The Pacific
By now it's clear that digital advertising is evolving in the APAC region, Here's why:
Neuromarketing – Lab Experiment Or A Gamechanger?
With the wearable technology age upon us, Is Neuromarketing the key to targeting consumers more effectively?
Engage Your Audience With The Obvious
How global events such as the FIFA World Cup affect digital marketing.
Keeping Score of The World Cup Campaigns
The world cup is a global phenomenon that will be followed and watched closely by billions of people around the world. Tsur Shraibman explains why the advertisers and the publishers should keep their audience engaged.
Fixed CPM – Is it Really What You Hoped For?
How you can maximize your long-term revenue by working with a revenue share model. Roni Namdar suggests publishers to take small risks that will return significant benefits.