Love May Be Blind, But Not Digital Advertising!
Valentine’s Day is one of several opportunities throughout the year for online retailers and dating companies to make the most of their relationships with their customers and reach new ones. Around the holiday, driving traffic and gaining new users should be a top concern for both retailers and makers of dating apps.
The New Frontiers in Advertising from CES
The world of consumer electronics is evolving, along with user expectations for interactions with products. This year’s Consumer Electronics Show in Las Vegas, Nevada showcased smarter consumer technology.
DMG’s 2017 Trend Predictions
We at DMG are keeping our eye on industry trends that we expect to see in 2017. From evolving measurement standards to the end of mass marketing, the “war” against fraud and big data getting bigger, the world of digital marketing is currently undergoing yet another evolution.
5 Things Ad-Tech Product Managers Should Consider When Planning Their Company’s Future
With the rise of programmatic ad buying, the role of the product manager in the ad tech industry becomes increasingly crucial. The customer’s (both from the advertiser and publisher side) requirements and expectations for new and innovative advertising solutions are ascending.
Who’s Afraid of RTB?
RTB remains uncharted territory for many brands and publishers, although it’s been around for a few years. It puts together advertisers, publishers, agencies, ad networks, and exchanges and benefits them all. It’s the fastest and most efficient way to purchase digital inventory.
dmg’s what’s and how’s of dmexco 2016
Our advertising experts just got back from one of the biggest industry events of the season -dmexco, and they’ve got some interesting insights to share with you. Here are our takes on the what’s and how’s of dmexco 2016….
Client Interview: Nordeus
gamescom is almost here! We are looking forward to celebrate the gaming industry at Europe’s biggest event for interactive games and entertainment. In light of the event we talked to Nordeus, the publisher of Top Eleven Football Manager, one of the most popular social sports video games.
Keeping Up with a Constantly Changing Industry- Interview with dmg’s CTO Tal Cohen
Our industry is part of an ever-developing technological environment that is becoming increasingly complex all the time. We couldn't think of a better person than our own CTO, Tal Cohen, to talk to us about the vision and challenges in a technology led environment.
F8 – Facebook Talks Advertising Technology
How the announcements at Facebook's yearly conference will affect the digital advertising industry and how it impacts their long term strategy.
5 Insights From dmexco 2014
Our team spent two extraordinary and fruitful days at dmexco. This seems like the perfect opportunity to share 5 insights from the conference.