dmg’s what’s and how’s of dmexco 2016
Our advertising experts just got back from one of the biggest industry events of the season -dmexco, and they’ve got some interesting insights to share with you. Here are our takes on the what’s and how’s of dmexco 2016….
Pokemon Go, Ads and the Future of Everything
Augmented reality is at the center of attention of the gaming industry’s primary players for a while now. In less than ten years, smartphones transformed gaming, and those who got in on it early in the game, are now reaping their huge profit. Here’s what Dalia Mountwitten, our VP client service, has to say about Augmented reality in general, and the Pokémon craze in specific.
Keeping Up with a Constantly Changing Industry- Interview with dmg’s CTO Tal Cohen
Our industry is part of an ever-developing technological environment that is becoming increasingly complex all the time. We couldn't think of a better person than our own CTO, Tal Cohen, to talk to us about the vision and challenges in a technology led environment.
Monetization in Apps – The Basics
App monetization series, part 1: Get to know the different app monetization methods.
Cracking Advertising on the Apple Watch
The Apple Watch brings new opportunities and challenges for advertising, here is what marketers should keep in mind when planning their strategy for the device.
GSMA Mobile Economy Report Highlights
The GSMA released an in-depth report about Mobile economy, we highlighted some key predictions from the report that are relevant to the digital advertising industry.
GSMA MWC 2015 – How to Get a Free Pass?
We are giving away a free pass to the Mobile World Congress in Barcelona. Here is how you can get one.
Wearable Tech Goes Programmatic
As Programmatic thrives and became the hottest term in the industry, it was only a matter of time until it found its way to connect with wearable tech.
Apps – What We Expect to Happen in 2015
The growing usage of smart-mobile devices steered early forecasts about apps mainly on how they will conquer the world; these predictions quickly became reality. Apps and mobile devices were connected from day one so it should come as no surprise that some of the predictions mentioned below are a consequence of the changes in the mobile […]
Four Vital Ingredients to Succeed in Mobile Advertising
Planning a mobile Web campaign? Here are 4 ingredients for you to make it a successful one.