DMG’s 2017 Trend Predictions
We at DMG are keeping our eye on industry trends that we expect to see in 2017. From evolving measurement standards to the end of mass marketing, the “war” against fraud and big data getting bigger, the world of digital marketing is currently undergoing yet another evolution.
DMG’s 2016 in Infogaphics
2016 is almost over and we wanted to share with you some fun facts about our amazing team and the past year we had. May 2017 bring with it great opportunities, success and fun times!
5 Things Ad-Tech Product Managers Should Consider When Planning Their Company’s Future
With the rise of programmatic ad buying, the role of the product manager in the ad tech industry becomes increasingly crucial. The customer’s (both from the advertiser and publisher side) requirements and expectations for new and innovative advertising solutions are ascending.
dmg’s what’s and how’s of dmexco 2016
Our advertising experts just got back from one of the biggest industry events of the season -dmexco, and they’ve got some interesting insights to share with you. Here are our takes on the what’s and how’s of dmexco 2016….
Client Interview: Nordeus
gamescom is almost here! We are looking forward to celebrate the gaming industry at Europe’s biggest event for interactive games and entertainment. In light of the event we talked to Nordeus, the publisher of Top Eleven Football Manager, one of the most popular social sports video games.
Keeping Up with a Constantly Changing Industry- Interview with dmg’s CTO Tal Cohen
Our industry is part of an ever-developing technological environment that is becoming increasingly complex all the time. We couldn't think of a better person than our own CTO, Tal Cohen, to talk to us about the vision and challenges in a technology led environment.
Monetization in Apps – The Basics
App monetization series, part 1: Get to know the different app monetization methods.
Cracking Advertising on the Apple Watch
The Apple Watch brings new opportunities and challenges for advertising, here is what marketers should keep in mind when planning their strategy for the device.
F8 – Facebook Talks Advertising Technology
How the announcements at Facebook's yearly conference will affect the digital advertising industry and how it impacts their long term strategy.
GSMA Mobile Economy Report Highlights
The GSMA released an in-depth report about Mobile economy, we highlighted some key predictions from the report that are relevant to the digital advertising industry.